Wednesday, March 26, 2008
Dr. Pepper Issues Challenge to Axl Rose
Dr. Pepper is imploring Axl Rose to put out his album that's been an astounding 17 years in the making. The creators of the curiously candy-like beverage have promised that if Rose releases Guns N' Roses' 'Chinese Democracy' at any point in 2008, everyone in America will receive a free can of Dr. Pepper.
But free soda aside, the best part about the proposal might just be the way the company is not only relating to, but sympathizing with, the 46-year-old singer.
"It took a little patience to perfect Dr Pepper's special mix of 23 ingredients that our fans have come to know and love," said Jaxie Alt, director of marketing for Dr. Pepper -- not even blinking at her nod to the band's 1989 hit 'Patience.' "So we completely understand and empathize with Axl's quest for perfection -- for something more than the average album." What's more?
The "everyone" in their promise comes with a big, wickedly funny asterisk: According to the Dr., both Slash and Buckethead will be left off the gift list. Bet they didn't see that coming.
You can go here to get involved.
posted 4:58 AM